Its a hissing/humming sound, right bmwrocks? I took of some of the sound canceling material from the back seat area (close to the pump) (because of some other things, smell related) and I started hearing the pump. It's loudest when you are at idle and when if you accelerate hard and then right after brake hard, forcing the engine to have rpms but no fuel. It might be gasoline rushing back into the tank, I really don't know, it might also mean that the pump is going. How often do you drive on an almost empty tank? Because it shortens the life of the pump.