Just put down a deposit on a 330ci and..
- Thread starter Tchen811
- Start date
MACO is a fee charged by BMWNA to dealers for regional advertising. Not all dealers have to pay BMWNA this fee--it all depends on what market they are in. The way advertising works in the car business is like this: BMWNA is responsible for the brand image in the USA. They hire an ad agency to do a bunch of TV, print, and other media to promote the BMW brand. Where those ads run is determined by a media buy. So...let's say you live in Salt Lake City, UT, and BMWNA decides to run a bunch of ads that show up on your local TV stations and newspapers. If your local dealer had to run this advertising, they would never be able to afford it. However, because the ads run in that market, all regional dealers stand to benefit from the additional awareness and foot traffic in the showrooms as a result of said advertising. MACO is simply a kind of pro-rated fee that the dealer pays to BMWNA for the cost of the media buy for that particular market. Obviously, if you are in a market where there have been no ads, then there is no MACO. Dealers can also choose to waive MACO for you, but if they do then they are eating it, as BMWNA will not waive it for them.
I did try to have them waive it...but that told me that I am already getting a good deal that they are not really making money from this deal. Also, they are trying to sell me floor mats for $150. Is that a good price? Can I negotiate to a lower price or is there a cheaper way I can go about getting those mats?
Floor mats was one of the selling points our dealer was going for, he said "We give you the floor mats for free, those people (the Mercedes dealer) over there charge you for them"
It's funny how we'll spend hours discussing tiny expenses with them, but just accept the price of the car with little discussion.
It's funny how we'll spend hours discussing tiny expenses with them, but just accept the price of the car with little discussion.
i can't remember a dealer that says, we are making a killing on this deal!! of course they'll say we can't do this because we are barely making money..
i thought nice floormats came w/ the car?? i'd find out what model, or part number, and call another bmw parts dept. could be BS, but mind as well make sure right?
i thought nice floormats came w/ the car?? i'd find out what model, or part number, and call another bmw parts dept. could be BS, but mind as well make sure right?
