I can't help but compare this automotive situation to that of the camera companies throughout the late 70s and 80s. The Germans were the undisputed camera-making champions. Nobody else came close to matching their accuracy or quality.
Then the Germans tried to get all comlicated and technology-laden. They made cameras that were so complex that they ceased to function appropriately. The Japanese copied the best parts of the German designs and left out all the complicated s*** that nobody used (or wanted).
What is happening now in the auto-industry is, for me, a direct reflection of the situation that i just explained. I really think that BMW will have to take stock and reflect about what they used to do so well otherwise they'll come to a bad end. I really love BMW but the ridiculous quality problems and questionable styling means that i just cannot accept the new models. Eventually, people will tire of having their $100K car constantly visiting the workshop for "software updates". Perhaps this will give BMW the kick in the arse that they need... Here's hoping.
Then the Germans tried to get all comlicated and technology-laden. They made cameras that were so complex that they ceased to function appropriately. The Japanese copied the best parts of the German designs and left out all the complicated s*** that nobody used (or wanted).
What is happening now in the auto-industry is, for me, a direct reflection of the situation that i just explained. I really think that BMW will have to take stock and reflect about what they used to do so well otherwise they'll come to a bad end. I really love BMW but the ridiculous quality problems and questionable styling means that i just cannot accept the new models. Eventually, people will tire of having their $100K car constantly visiting the workshop for "software updates". Perhaps this will give BMW the kick in the arse that they need... Here's hoping.