I told you guys the new 3-Series would be amazing but you all just sat there from your computers, judging a car completely on random pictures before actually even seeing it in person and driving one.
If you're afraid of new things and controversy, skip the Active Steering, Active Cruise Control, and iDrive/Nav and you've got one helluva sport sedan.
Justin, great review. I think if you and the saleswoman better understood how to operate the key fob, you would have disliked it much less, but I agree that the whole setup is almost useless and is not really easier than a typical key. I believe BMW uses this system just to ensure nobody will startup the car without that key fob.
The only downside to the E90 3-Series is that if you buy/lease one, much like with the E46 3-Series, you'll be part of a group of BMW pricks who think they're driving the greatest car mankind has ever seen and don't even know the difference between a V6 and an I6. [fake]