I knew this would happen. This subject is almost as controversial as what Motor Oil to use (or how often to change your oil). I don't want to cause trouble here... just provacative discussion. Im still not 100% sold on the mototune procedure. His thought process does make sense to me. I did not realize that he is selling magazine subs. That doesn't mean that he doesn't have some (possibly) useful information on his website. I will also state that building a motor is building a motor is building a motor. Some companies build them better than others. Piston engines all use rings (regardless of cylinder materials) which need to be allowed to seat properly. For all I know, BMW might do that before they even drop the engine in the car (on a test stand... a very common procedure). It wouldn't suprise me one bit. I never got a chance to tour their factory while I was in Germany (I regret that). But I digress. For my new vehicles I try to vary the load and RPM on the engine (after a proper warm up). I don't take it all the way to redline for at least a few hundred miles... but I do get progressively closer and closer to redline. I guess you can't go wrong with the factory reccomendation... but being a motorhead I always want to know why?... how it works?.... how fast does it go?... and how can I make it faster? I always try to keep an open mind... I know some things... but I sure don't know everything. Any-who.... just my 2 and a half cents.